"Charmes in de Strijd," a reality show presented by Patty Brard, premiered on Net5 on October 28th. In this show, six men and six women embarked on an exciting journey through Sardinia, completing various tasks along the way. The winners will receive a prize of 100,000 euros. Patty promoted the program through social media and the press.
The October 28th edition of the AD newspaper featured an article about Patty's latest TV project.
Unfortunately, the first episode attracted only 55,000 viewers, resulting in a market share of just 1.7%. Dutch TV ratings expert Tina Nijkamp discussed this mega flop in the October 29th episode of her podcast, "Tina's TV Update." She remarked, "It was a horror night for Net5, with incredibly low ratings. Unbelievable." Tina sympathized with the ex-Luv' singer, stating, "The creators of the show didn't think carefully enough about making it a hit, as it only drew 55,000 viewers. I can't recall anything that launched with lower numbers. This is very dramatic for Patty Brard. I feel really sorry for her. I’m a fan of hers, and I wish she had a better show and a more compelling program title. 'Charmes in de Strijd'? It’s a saying that feels incomplete; it's always better to come up with titles where you can add 'The' in front for more impact. Think 'The Voice,' 'The Headliner,' etc. It's a shame and a disaster".
La Brard responded to this unfortunate situation on her Instagram account on October 29th: "Complete malaise. One: annoyed with the ratings and the cheeky, biased analyses. Two: I still think it's a fun show, beautifully filmed and edited!" she wrote.
The second episode of "Charmes in de Strijd," aired on October 30th, was an even bigger flop, drawing only 42,000 viewers and a market share of 1.9%.
A week later, the definitive viewing figures for the first two episodes were released by the Dutch audience measurement company, Nationaal Media Onderzoek. They published "total video audience data," which includes in-home online video consumption and media usage on smart TVs, tablets, smartphones, and computers, in addition to traditional TV viewership. As a result, definitive audience figures are now reported weekly rather than daily. Only media experts like Tina Nijkamp can access daily figures that capture conventional TV viewership, excluding other content consumption methods. Under this new calculation method, the first episode ultimately attracted 80,000 viewers (market share: 1.7%), and the second episode garnered 74,000 viewers (market share: 1.6%).
In response to the low ratings, Talpa TV, Net5's parent company, rescheduled "Charmes in de Strijd" to Mondays and Wednesdays at 10:30 PM. The third and fourth episodes aired at the new times on November 4th and 6th, respectively.
New schedule for "Charmes in de Strijd" - posted on Instagram on November 4th
Patty asking for the funny nickname of one of the "Charmes in de Strijd" competitors - posted on November 6th on Instagram
The men of "Charmes in de Strijd" discussing their driving skills - posted on November 6th on Instagram
On the other hand, Patty is happy outside of television. Among her many other activities are music projects and the launch of lucrative panther-print collections with Kruidvat every season. RTL's streaming platform Videoland broadcast a successful series about her life earlier this year.
Source: Mediacourant, AD, Tina's TV Updates, Net5, Instagram
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